WHO WE ARE

BlueFocus is a data technology company dedicated to enhancing our clients’ enterprise capabilities through intelligent management and operation in the era of big data and social networks. Major service offerings provided by BlueFocus and its subsidiaries are marketing services (public relations, digital marketing, event management), digital advertising (digital media placement for mobile, smart TV and other channels outside China) and international business. With a global network, our expertise covers a broad range of services in marketing communications as well as intelligent management and operation based on data technology.

Established in 1996, BlueFocus became the first publicly listed Chinese company (300058.SZ) in this field in 2010 and has come a long way transforming itself to an intelligent integrated communication group. BlueFocus employs around 6,000 talents worldwide and its revenues reached RMB 15.2 billion in 2017. Headquartered in Beijing, BlueFocus has regional branch offices in mainland China, as well as a global network in North America, Europe and Asia-Pacific.

WHAT WE DO

The company provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to over 2000 multi-national companies and leading Chinese enterprises, around 100 of which are fortune 500 companies, covering the IT, automobile, consumer goods, real estate, finance, and online game industries.

ABOUT BLUEFOCUS INTERNATIONAL

Headquartered in Silicon Valley, BlueFocus International is a wholly owned subsidiary of BlueFocus Communication Group, aiming to lead the Group’s globalization journey by focusing on international merger and acquisition, portfolio management, and cross border development. Established in 2013, BlueFocus International now has more than 1500 employees out of China.

OUR CLIENTS

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MILESTONE
  • July 1996
    BlueFocus is founded
  • April 2005
    Establishes nation-wide service network in 24 Chinese cities
  • Nov. 2006
    Named “Best PR Agency in Asia-Pacific” by MEDIA
  • Sept. 2008
    Named Greater China Consultancy of the Year by The Holmes Report
  • July 2009
    Named the Top 200 China Up and Comers 2009 by Forbes (Chinese-language edition)
  • Feb. 2010
    Launches IPO on the growth enterprise market Shenzhen Stock Exchange
  • July 2010
    Dentsu-BlueFocus is founded as joint venture with Dentsu
  • April 2011
    Acquires SNK Advertising, the leading mobile marketer in China
  • June 2011
    Holds shares in Financial PR Group, the largest financial PR firm of Singapore
  • Oct. 2012
    BlueFocus International is founded, headquartered in US
  • Dec.2013
    Aquires We Are Social, the largest social marketing agency in the world
  • March 2014
    Acquires METTA , Hong Kong's largest independent advertising firm
  • July 2014
    Oscar Zhao is listed in the 50 Most Influential People in PR
  • July 2014
    Acquires FuseProject, the world’s top design company in US
  • August 2014
    BlueFocus E-Commence is officially established to construct a new pattern of intelligent marketing
  • August 2014
    Acquires three well-known e-commerce services providers: Bay Line, Netops Technology and KEYing
  • Nov. 2014
    Holds shares of Blab, a data-based consumer behavior predication data-based company
  • Dec. 2014
    Acquires Vision 7, the largest Canadian fully integrated marketing communications group
  • Dec. 2014
    Invests in three well-know big data technology companies: AdMaster, Zamplus Technology and iClick Interactive
  • Apr. 2015
    Establishes the International Business Management Committee (IBMC) in Beijing
  • Apr. 2015
    Hits the top rank of Asia Agency Rankings 2015 and top 10 of Global Agency Rankings
  • Jun. 2015
    Holly Zheng, CEO and President of BlueFocus International, named the “Women to Watch 2015”by Advertising Age
  • Jun. 2015
    BlueFocus Simultaneously Acquires Domob and Madhouse to enhance the capability of Mobile Internet
  • Jun. 2015
    BlueFocus International opens its new office in Silicon Valley
  • Jul. 2016
    Ranked No. 8 in the list of the world’s best holding companies 2016 by Warc
  • May. 2017
    Ranked No.9 in the list of Global Top 250 PR Agency 2017 by The Holmes Report
  • Jun. 2017
    Wins 10 Lions including two golds, four silvers and four bronzes at Cannes Lions 2017
  • Jul. 2017
    Holly Zheng, President of BlueFocus International featured on Power List 2017 by PRWeek
  • Apr. 2018
    Listed as one of the World’s 25 Largest Agency Companies by Advertising Age’s annual agency report, five years in a row
  • May. 2018
    Ranked No.9 in the list of Global Top 250 PR Agency 2018 by The Holmes Report, for third year in a row
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